In the previous post, we incorrectly assigned the ownership of the Chopin brand which in fact belongs to Podlaska Wytwórnia Wódek "Polmos" S.A.

However, we invariably emphasize that the photo below shows the example of an amazing exposition. The use of piano refers to the namesake of the brand – Frederic Chopin. A consistent exposition, exclusive in every dimension. 

In order to take a break from the current situation, today we would like to talk about the BTL of one of the most pleasant product groups - chocolate.

We hope that some endorphins (the happiness hormone) will be released to your brain while you watch the attached video. That is how good marketing works at the point of sale – all you need to do is activate the customer’s senses and his brain will do the rest – and if the product is nearby…

Demand planning, besides ensuring staff in shops, is currently one of the biggest challenges for retailers.

In an instant, shoppers’ shopping preferences have changed, and the assumptions on which existing sales planning algorithms are based - reliable historical data and the list of suppliers – are no longer valid.

The new situation has changed the type of contact with customers. Pharmacies, as places where sick people come together, have exceptional challenges in current circumstances.