Maximizing the impulse to shop.

As many as two-thirds of sweets are bought impulsively, and the final product selection takes place right in front of the shelf. Well, maybe it is better to stimulate this, instead of offering the possibility to choose any flavor composition of chocolates in any individualized amount.

TAGI: ProDisplay, storeactivation, sweets

Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.

TAGI: TradeMarketing, btl, ProDisplay, InStoreActivation, beer, carlsberg

A discount store chain introduced cleaning accessories to their range, partially made of bamboo instead of plastic.

In addition, the cotton used in those products was recycled.

TAGI: btl, Probspl

An interesting exposition of the well-known whiskey brand.

The reference to oak barrels in which these alcohols mature emphasizes the quality of the product.

TAGI: btl, whiskey, ProDisplay, InStoreActivation, jackdaniels

Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.

TAGI: btl, Probspl, storeactivation