One of the methods of increasement of exposition's ROI (return of investment) is maximizing sales from a given location. 

Ferrero found an interesting way to achieve this goal. They used a cardboard stand divided between 3 brands. 

A very interesting exposition of Baczewski Whiskey, distributed by Ambra.

It is part of the reactivation of the old Polish strong alcohol brand, produced before World War II in Lviv.

The pharmacy sales market differs greatly between countries.

In Poland, where the sale of OTC (over the counter) drugs, as well as supplements and cosmetics, makes up as much as 48% of pharmacy sales, the importance of expositions is increasing.

Premium brands, especially in the spirits segment, show their strength very clearly through the quality and size of the exposition.

Funds from the advertising budget are allocated for such a purpose.

In the scope of supporting its product “Joy Fills”, Milka introduced a highly modern POSM set to shops, which consists of a topper, shelf lines, dividers, a floor sticker and is also backlighted.