The Giants' duel?

29 January 2019

Probably not - An interesting comparison of the concept of café corners in 2 brand fast food chains in Germany.

TAGI: mcdonald's, burgerking

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Out Of Stock in hot moments

24 January 2019

Growth of sales as the biggest challenge for Retailers in Poland - 2018 generated huge legal changes in the functioning of stores in Poland. From March 2018, a ban on trading for 2 Sundays monthly was introduced.

TAGI: Shopper, biedronka, lidl, retail

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PBS SUMMARY 2018

18 January 2019

We have summarized one of our business pillars, which are trainings.

Activities on a very competitive and demanding market, at the same time giving a huge dose of satisfaction from observing the growing skills of our training participants. We would like to thank our clients and invite you to contact us. Our specialty is training supporting managers in management and motivation, entire sales departments from PH to Senior managers and KAMs, Category Management and Coaching. Our slogan is "Practitioners for practitioners", hence all our trainers have at least a dozen or so years of experience in managerial positions in the largest corporations, which translates into the quality and efficiency of the trainings we carry out.

TAGI: info

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Multibuy PROMO

17 January 2019

It turns out that the mechanisms like "Buy more - you will get a discount" are popular not only in Poland but also in France.

TAGI: TradeMarketing, POSM, carrefour, promo

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POSM Digitization

10 January 2019

Orlen systematically introduces digital tools in order to display marketing message to its Clients at petrol stations.

Of course, it is cheaper and much easier to manage. Unlike for example from BP, which focused on TV in the interior of the station, Orlen introduced a set of display  in three places of contact with the Buyer:
1. A fuel dispenser - in addition in the best place, i.e. simultaneous displaying the amount and value of refueling. Absolutely every customer has to look at them. Both the quality and the place is much better than, for example, the solution from the Shell test stations, where there was a larger screen, but placed on a supporting column.
2. Display of transaction value at checkout.
3. Payment terminal.

TAGI: digital, POSM, orlen, gasstation

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