While fighting for the attention of the shopper in the store using POS Materials, we can accent the Promo Price, Picture, Text, but we can also distinguish Shape of our materials.

While using photo recognition technology to control the quality of promo execution in retail chains for the largest FMCG companies, it often turns out that the average level of actual implementation is at 30% and sometimes even reaches 15%. Obviously, this generates losses for both producers, lowering their Promo ROI and also for retailers who lose the margin and trust of a shopper who does not find promotional products on the shelves. Thanks to the use of our systems, such as PRO.Display, the level of promotion implementation by our clients increases 2-3 times.

Every product in Retail chains has something like a "product card". This is one of the most important system documents, created when the SKU was introduced to the listing. It contains all logistics data, dimensions, supplier and other elements. Its creators often have no awareness that it serves yet other purposes, such as the printing of newsletters and POS materials. When creating them, the system tells marketers standard data such as product name and manufacturer. Sometimes this leads to funny situations, rather not supporting sales, as in the attached picture.

Newsletters are still one of the largest cost items in the marketing budgets of many Retailers.

As part of cost optimization, firstly the amount is limited, and distribution to mailboxes is reduced, but Biedronka showed another, more interesting way to do it. On magazine POS stands in stores, they have placed multimedia screens that allow for smooth content management, adaptation to the time of day or even a quick counter-competition. By the way, even if the printed newsletters run out (reduction of circulation), as in the picture, customers continue to learn about promotions from digitized POS materials.

The biggest distinguishing feature of the new implementation, better than chains such as Orlen, BP or Circle K, is multimedia, multi-point communication on the whole customer's path.