Żywiec Group  (Heineken) realized a very interesting series of local campaigns with very professional support at the central level (GLOCAL - think globally and act locally). Strong points of promotion:

How to build visibility at the point of sale?

It turns out that sometimes it is worth returning to the roots to support your product.

Displays in the shape of old beer boxes, can greatly emphasize the image of kraft beer with tradition.

We all know how the attractiveness of the food affects many senses.

Currently, we have 2 typical approaches:

Each retail chain wants to attract as many customers as possible. In Poland, the easiest way to do it is by promoting popular products at great prices. In the autumn, sugar is becoming such a "product of a fight" between the chains, as the autumn processing of fruit preserves and tinctures are still popular.