In Carrefour hypermarkets, we can find interesting POSM materials that keep the balance of visibility vs quality vs price.

These are cardboard gates, navigating customers to selected categories. To increase the effect of "navigation", they have the communication of the strongest brands from particular categories in the alley.

For a long time, new coffee machines at Orlen stations have a very interesting option that allows checking current promotions. Unfortunately, no promotion appears when you press the red button. Probably not because there is no promotion, but because that this feature does not work.

Since Lukoil chain has been taken over by Amic Polska, consistent changes for the better are very noticeable.

The stations are changing their appearance. There are Carrefour Express stores and much more interesting gastronomic solutions, signed with the "food point" logo. A high quality change in BTL communication at stations deserves a special distinction.

Communication to the buyer is one of the most important elements supporting sales.

It is difficult for impulse products, and especially for multinationals concerns which are active in many markets.

The answer to "Saturday's actions" of hypermarkets -10% and discounters.

Super strong promotion "you spend minimum 12 EUR, and you get a 10 kilo watermelon for 1 cent" (the value of a product is about 4,5 - 7 EUR) and much less strong BTL communication.