We found a rare situation which we encountered in Lidl very interesting.

It was about Ferrero’s exposition in the checkout area, and more specifically its size. Such big expositions with such big POSM usually appear in hypermarkets. Interestingly, in terms of the size of this exposition, the product stock is relatively small, despite the fact that as many as 4 SKUs appeared on it.

TAGI: lidl, ProDisplay, Probspl, kinder, ferrero, storeactivation

Every food brand, when elaborating its exposition materials, has to take different types of shops and locations of the exposition into account.

Large corporations take the additional specificity of various markets into account, preparing ready-made sets of solutions. In such situations, it is very important to maintain the consistency of form and communication for completely different types of POSM. The photos below show a very interesting example of consistency in actions taken by Nestle: a large floor expositor in hypermarkets and small exposition basket in supermarkets and independent shops.

TAGI: POSM, Probspl, nestle, storeactivation, lion

It turns out that we can even find inspiration in an innovative approach to the sales market in pet shops.

The "My Family" Brand has introduced an entire concept of selling their "identifiers" for pets. Wanting to sell products with a higher margin, they have drawn on the experience of jewellers. They have designed a "more expensive" line of ID tags, even with Swarovski crystals, ready for personalization thanks to the installation of an engraving machine, which you can program yourself, in their shops as part of the set.

TAGI: storeactivation, pettrade, myfamily, innovation

Each year we observe attempts to maximize the best sales period for shops, namely Christmas.

This year, Lidl broke another record because the first Christmas expositions appeared around 10 October. Interestingly, the season was launched with its own label Favorina, or more precisely, the expositor in the shape of a Christmas tree, decorated with chocolate baubles.

TAGI: lidl, Probspl, storeactivation, christmas

When it comes to expositions, it turns out that there are a few simple steps which owners of grocery stores can take to influence the overall perception of their offer.

Studies show that there are several selected product categories which customers perceive as an indicator of the quality of the offer. These are mainly fresh products such as “fruit and vegetables”, “meat and cold cuts” , “bread” and “dairy”. Obviously, the sooner the customer appreciates the quality of the shop, the better. That is why the exposition at the entrance to the shop is so important. The “Stokrotka” supermarket chain has decided to display “fruit and vegetables” there, and importantly, it is clear that the chain remembers to ensure that the quality of products and the level of filling the shelves should be constantly maintained at a very high level.

TAGI: supermarket, Probspl, storeactivation, stokrotka, foodstore