How to build the image of a liquor store as a target for its category and effectively fight aggressively operating discounters?

Below a photo from a small store in Bytom (about 25m2) and an exhibition of one of the most expensive cognacs in the world, Remy Martin Louis XIII, distributed by CEDC.

At the TM conference, PBS Business Development Director Jacek Wolski, had the pleasure to share the experience of our company on the subject of "Proper exposure as an optimal purchasing decision-making environment".

Nielsen shows that hypermarkets in Poland are still losing their market to discount stores and proximity supermarkets.

Seemingly logical Tesco is trying all their best to resemble the first ones. Nevertheless over the last few years, discounters have undergone a deep premiumisation of the appearance and offer, and Tesco has copied their solutions from 15-20 years ago.

Every manufacturer knows how important it is to support your new products and attract customers' attention.

Each retail chain wants to attract as many customers as possible. In Poland, the easiest way to do it is by promoting popular products at great prices. In the autumn, sugar is becoming such a "product of a fight" between the chains, as the autumn processing of fruit preserves and tinctures are still popular.