In Carrefour hypermarkets, we can find interesting POSM materials that keep the balance of visibility vs quality vs price.

These are cardboard gates, navigating customers to selected categories. To increase the effect of "navigation", they have the communication of the strongest brands from particular categories in the alley.

Important action, because it is displayed at the entrance to each Biedronka.

It is part of a larger action: "We have knowledge about fruits and vegetables", that is, a pro-health element, a local-patriotic accent: "Polish cuisine" on a white and red emblem, and a main slogan: "Potatoes that taste like potatoes", which I think are against the intentions of the authors, is the weakest link in the whole.

Many years ago, Tesco Polska did a study on the impact of placing a standard product (Tesco brand soap) at a standard price in the promotional area. It turned out that sales increased because customers often work on the so-called auto-pilot, or patterns fixed at the subconscious level "products in this place, are always at promotional prices".

For a long time, new coffee machines at Orlen stations have a very interesting option that allows checking current promotions. Unfortunately, no promotion appears when you press the red button. Probably not because there is no promotion, but because that this feature does not work.

For leading FMCG companies, a complement to building image are special expositions in stores.

They fulfill several tasks at the same time: