BTL on Lukoil

10 August 2018

Since Lukoil chain has been taken over by Amic Polska, consistent changes for the better are very noticeable.

The stations are changing their appearance. There are Carrefour Express stores and much more interesting gastronomic solutions, signed with the "food point" logo. A high quality change in BTL communication at stations deserves a special distinction.

TAGI: btl, gasstation

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Best in class "BTL communication"

31 July 2018

Communication to the buyer is one of the most important elements supporting sales.

It is difficult for impulse products, and especially for multinationals concerns which are active in many markets.

TAGI: btl, nestle

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Polish Shopper Smart again?

26 July 2018

We were waiting with great interest for market data describing the sales trends after the introduction of "Non-trade Sundays".

TAGI: Shopper, biedronka, zabka

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SUS 2.0 certification for PBS

25 July 2018

With great pleasure and pride we would like to inform you that our company has just completed the certification process, run by the international company DEKRA.

TAGI: Probspl

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Supermarket Chain "Delikatesy Centrum" BTL - promotional communication

23 July 2018

The answer to "Saturday's actions" of hypermarkets -10% and discounters.

Super strong promotion "you spend minimum 12 EUR, and you get a 10 kilo watermelon for 1 cent" (the value of a product is about 4,5 - 7 EUR) and much less strong BTL communication. 

TAGI: Shopper, btl, supermarket

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