The cash register zone in stores is often referred to as the impulse shopping zone.

100% of customers pass through it and all of them stop there quickly or for longer. The important thing is that, while being here, the customer is still open to purchasing, which makes this area different from zones which are next to the store entrance.

Rossmann is looking for opportunities to make additional sales

The drugstore chain once again proves that while looking for opportunities to increase sales, it is possible to improve the standard offer, but also to offer products that are usually present in other stores.

"300ml free" doesn’t impress much in the case of beer, unless we are dealing with a bottle of a regular size of 2 liters.

Starbucks and Costa symbolize two competing companies in the coffee take-out category - the competition compels them to differentiate their brand from the competition, but coffee target groups and consumer trends are still identical for both.

The struggle to gain Shoppers’ attention at the store takes various forms.

While creating POSM, Trade Marketers often focus on colors, catchy slogans or proper placement.