While fighting for the attention of the shopper in the store using POS Materials, we can accent the Promo Price, Picture, Text, but we can also distinguish Shape of our materials.

Growth of sales as the biggest challenge for Retailers in Poland - 2018 generated huge legal changes in the functioning of stores in Poland. From March 2018, a ban on trading for 2 Sundays monthly was introduced.

Standing in front of the shelf with promotions in the store, we often see a resultant of 2 different approaches - Producer and Retailer.

From the Producer's side, the activities are planned by marketing and Trade Marketing, which form a calendar of activities for KAM, who in turn negotiates with the buyer of the Retailer.

Żywiec Group  (Heineken) realized a very interesting series of local campaigns with very professional support at the central level (GLOCAL - think globally and act locally). Strong points of promotion:

How to build visibility at the point of sale?