Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
The answer to "Saturday's actions" of hypermarkets -10% and discounters.
Super strong promotion "you spend minimum 12 EUR, and you get a 10 kilo watermelon for 1 cent" (the value of a product is about 4,5 - 7 EUR) and much less strong BTL communication.
TAGI:
Shopper,
btl,
supermarket
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Ice spot is a concept that works independently, regardless of the McDonalds Restaurant.
It is located in a shopping center, which is unusual compared to McCafe.
TAGI:
mcdonald's,
new
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As you can see Coca Cola, as the official partner of the World Championships in Russia, put a lot of emphasis on the display of your drinks in stores.
TAGI:
cocacola,
pepsico
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100% of customers pass through the checkout desks and it is worth taking care of their feelings at this point.
The two largest discount chains in Poland have been introduced as a standard by modern displays, where customers can see what has been "picked up" at the checkout.
TAGI:
biedronka,
lidl
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Instant Win promotions are the most sought-after type of promotion by Shoppers.
When the customer decides to buy a promotional product, it's best practice when he immediately knows what the bonus is, and even better if he gets it right here and now.
TAGI:
cocacola,
circlek
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