--- title: Blog PRO.display (62) description: (62) --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fpage%2F62) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fpage%2F62&text=Blog+PRO.display+%2862%29) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fpage%2F62&title=Blog+PRO.display+%2862%29&summary=+%2862%29) # ["Starbucks" Poland - searching for employees is becoming a key competence for all corporations](https://blog.prodisplay.ai/en/starbucks-poland-searching-for-employees-is-becoming-a-key-competence-for-all-corporations) 18 June 2018 [![Starbucks Polska - poszukiwanie pracowników staje się kluczową kompetencją dla wszystkich korporacji](https://blog.prodisplay.ai/hs-fs/hubfs/Starbucks%20Polska%20-%20poszukiwanie%20pracownik%C3%B3w%20staje%20si%C4%99%20kluczow%C4%85%20kompetencj%C4%85%20dla%20wszystkich%20korporacji.png?width=767&name=Starbucks%20Polska%20-%20poszukiwanie%20pracownik%C3%B3w%20staje%20si%C4%99%20kluczow%C4%85%20kompetencj%C4%85%20dla%20wszystkich%20korporacji.png)](https://blog.prodisplay.ai/en/starbucks-poland-searching-for-employees-is-becoming-a-key-competence-for-all-corporations) HR departments often support themselves with creative agencies that create communication for the brand's clients. And I think that's just the case here. **TAGI:** [starbucks](https://blog.prodisplay.ai/en/tag/starbucks) [Read More](https://blog.prodisplay.ai/en/starbucks-poland-searching-for-employees-is-becoming-a-key-competence-for-all-corporations) # ["Own brand" positioning on the shelf](https://blog.prodisplay.ai/en/own-brand-positioning-on-the-shelf) 13 June 2018 [![MARKA WŁASNA pozycjonowanie na półce.](https://blog.prodisplay.ai/hs-fs/hubfs/MARKA%20W%C5%81ASNA%20pozycjonowanie%20na%20p%C3%B3%C5%82ce..jpg?width=767&name=MARKA%20W%C5%81ASNA%20pozycjonowanie%20na%20p%C3%B3%C5%82ce..jpg)](https://blog.prodisplay.ai/en/own-brand-positioning-on-the-shelf) ## Orlen quickly expands the product offer of its own brand "O!". This time these are chips and we can immediately notice a specific approach to their positioning on the shelves. **TAGI:** [orlen](https://blog.prodisplay.ai/en/tag/orlen), [display](https://blog.prodisplay.ai/en/tag/display) [Read More](https://blog.prodisplay.ai/en/own-brand-positioning-on-the-shelf) # [Coca Cola vs. Pepsi - World Cup Russia at Carrefour in Warsaw](https://blog.prodisplay.ai/en/coca-cola-vs.-pepsi-world-cup-russia-at-carrefour-in-warsaw) 07 June 2018 [![Coca Cola vs. Pepsi - Puchar Świata Rosja w Carrefour w Warszawie](https://blog.prodisplay.ai/hs-fs/hubfs/Coca%20Cola%20vs.%20Pepsi%20-%20Puchar%20%C5%9Awiata%20Rosja%20w%20Carrefour%20w%20Warszawie.png?width=767&name=Coca%20Cola%20vs.%20Pepsi%20-%20Puchar%20%C5%9Awiata%20Rosja%20w%20Carrefour%20w%20Warszawie.png)](https://blog.prodisplay.ai/en/coca-cola-vs.-pepsi-world-cup-russia-at-carrefour-in-warsaw) 19/06/2018, the absolute peak of Polish fans engagement and two different approaches of beverage companies at the level of shopper communication. Coca Cola has been consistently building it around the World Championships for over 1.5 months, recently adding pallet displays to TV and game consoles and very extensive, backlight POS materials. Meanwhile, Pepsi, after a very big "football offensive" just before the Championships, came back to promote a new variant of "Pepsi lime". Of course, we're talking about what the shopper sees. The reason for this may be: a conscious marketing decision or the prosaic depletion of "football" POS materials after an intense campaign in May. From the marketing pespective, Pepsi won the qualifiers, and Coca Cola, consistently spreading the "football" accents for the action lasting two months, became the "Master" of the finals. **TAGI:** [cocacola](https://blog.prodisplay.ai/en/tag/cocacola), [POSM](https://blog.prodisplay.ai/en/tag/posm), [carrefour](https://blog.prodisplay.ai/en/tag/carrefour), [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [pepsico](https://blog.prodisplay.ai/en/tag/pepsico) [Read More](https://blog.prodisplay.ai/en/coca-cola-vs.-pepsi-world-cup-russia-at-carrefour-in-warsaw) # [EXPOSITION ROI](https://blog.prodisplay.ai/en/exposition-roi) 04 June 2018 [![ROI EKSPOZYCJI](https://blog.prodisplay.ai/hs-fs/hubfs/ROI%20EKSPOZYCJI.jpg?width=767&name=ROI%20EKSPOZYCJI.jpg)](https://blog.prodisplay.ai/en/exposition-roi) The center of Warsaw, the Żabka store, claim to be best Convenience Store Chain. The Wawel stand located next to the cash register, and Mars products on the best shelf. **TAGI:** [mars](https://blog.prodisplay.ai/en/tag/mars), [ROI](https://blog.prodisplay.ai/en/tag/roi), [zabka](https://blog.prodisplay.ai/en/tag/zabka), [wawel](https://blog.prodisplay.ai/en/tag/wawel) [Read More](https://blog.prodisplay.ai/en/exposition-roi) # [ROI stands - own brand vs manufacturer](https://blog.prodisplay.ai/en/roi-stands-own-brand-vs-manufacturer) 22 May 2018 [![ROI stojaków - MARKA WŁASNA vs PRODUCENCKA -1](https://blog.prodisplay.ai/hs-fs/hubfs/ROI%20stojak%C3%B3w%20-%20MARKA%20W%C5%81ASNA%20vs%20PRODUCENCKA%20-1.jpg?width=767&name=ROI%20stojak%C3%B3w%20-%20MARKA%20W%C5%81ASNA%20vs%20PRODUCENCKA%20-1.jpg)](https://blog.prodisplay.ai/en/roi-stands-own-brand-vs-manufacturer) As we can see cardboard racks are used by Lidl to support their own brand "Cien" and by such giants as PepsiCo or Red Bull. **TAGI:** [ROI](https://blog.prodisplay.ai/en/tag/roi), [pepsico](https://blog.prodisplay.ai/en/tag/pepsico), [cien](https://blog.prodisplay.ai/en/tag/cien) [Read More](https://blog.prodisplay.ai/en/roi-stands-own-brand-vs-manufacturer) [Previous](https://blog.prodisplay.ai/en/page/61) [Next](https://blog.prodisplay.ai/en/page/63) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -